Luxardo 1821: story, stories and news of an iconic Italian liqueurs brand

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The Luxardo Family: from Genoa to Zara

Back to when the Italian peninsula wasn’t an united State: Girolamo Luxardo, from Genoa, was sent in 1817 to Zara as consular representative of the Kingdom of Sardinia.

Luxardo: Women at work!

Girolamo’s wife, Maria Canevari was immediately interested by the local ancient liqueur “rosolio maraschino”, the Dalmatia liqueur from the Marasca cherry variety, produced since the Middle Ages in the local convents.

Girolamo made up a business from her wife’s passion, founding the Luxardo distillery in 1821 to produce Maraschino.

Imperial – level quality with Luxardo…

In 1829 the Luxardo distillery was appointed by the acknowledgement of the Emperor of Austria, the “privilege of the emperor” – becoming the

“Privilegiata Fabbrica Maraschino Excelsior”.

In 1913 the third heir of the Luxardo family, Michelangelo, built a brand new modern distillery, still a landmark of the Zara landscape.

At the end of WWI Zara became part of the – now united – Kingdom of Italy.

Of course the WWII hit both the city and the distillery pretty bad.

A new life

In 1944 some of the Luxardo family died in the War aftermath, but the business was still far from an end! In 1947 Giorgio rebuilt the distillery in Torreglia (Padua, Veneto – North-East Italy).


Nowadays the company produces – with the best ingredients and raw materials – some classic Italian liqueurs: Sambuca (the classic anise-flavoured Italian liqueur), Amaretto, Cherry Liqueur Morlacco (or “Sangue Morlacco” – literally “Morlacco Blood”, the name gaved by the Italian poet Gabriele D’Annunzio), Grappa, Limoncello, Passione Nera.

A second production line includes produces liqueur concentrates for bakers and ice cream manufacturers fruit syrups, the Original (preserved) Maraschino Cherries and a selection of premium jams.

Enoteca Alessi is your place in Florence if you want to buy the traditional Italian liqueurs from a 200 years old company!

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